People are flooded with information these days. They have so much coming at them from so many different directions -- social media, robo calls, streaming services, etc. You want their attention but have a ton of competition. If you are a small business it can be really hard to cut through the clutter and have your message heard.

But what about an e-newsletter? E-newsletters are becoming enormously popular and have had tremendous growth during the past few years. They are a powerful vehicle for delivering content that stakeholders have opted into. Subscribers engage with newsletters at a very high rate and they are an extremely effective way to drive traffic to your website and other platforms. If you don't have an e-newsletter you have a huge hole in your communications portfolio.

E-newsletters are easy and inexpensive (even free) to produce and distribute. There are dozens of companies that have great services with flexible, attractive templates but you have complete editorial control and decide who gets what when. You even have access to reports that tell you how many people opened each email, how many clicked on a link within it, etc.

So what’s stopping you? You certainly don’t need Farrell Communications Consulting to help launch an e-newsletter but we think you should consider us. We’ll give you a quick (and free) overview and then, for a reasonable fee, help get your first edition published. We can also help you with a makeover of your existing newsletter. We understand if you go it alone and if you do we wish you the best of luck, especially with AI changing things so rapidly. But having expert consulting support in this area can be hugely beneficial and we’d love to work with you.

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